Hello people,
How are you doing? I
hope everything is good with you. I am thinking about continue to the part two
of the “Breaking the Forth Wall”, and that is exactly what I will do. In case
you did not read my last post, in the movie industry, the expression “breaking
the forth wall” is used when a character in the movie starts talking to the
audience, basically when he admits he is in the movie. However this is an
expression that can be used for any time a movie stop being just frames on a
screen and become part of our lives, basically when a movie get out of the
screen and you somehow, someway, end up being a part of the movie in the real
life. In the last few years, this has been used to promote movies, as a shown
on my last post the Dead Man Down
prank was made so that people could feel like they were witnessing a murder, so
that we viewers of the prank could see these people’s reaction to that. This
situation being a part of the movie, made a movie situation be a part of people
lives, this is break the fourth wall. This was a great marketing campaign
having more than 7million views. In today’s post I will talk about two other
pranks made it to promote movies, both made for horror movies, so get ready,
things are going to get a little bit scary…or funny, depend on how you look at
it. Let’s go!
This is the first
prank with more than 2 million views on YouTube:
This was a prank made
to promote the movie Ouija, a horror
movie that premiered in 2014; therefore it is a really recent movie. This is a
great market action, because people will remember this pranks whenever they
watch a trailer or see a poster for this movie, making them curious about going
to the movie theater and actually watching the movie itself.
The Ouija prank has only 3 million views, the
next one went viral, you probably watched it already, and your friends probably
did it too.
This prank made to
promote the remake of the movie Carrie
which premiered in 2013, was all over the Internet, it has over 61 million
views, and yes you read this correctly, 61 million views. The movie made $84790678,
proving that this marketing campaign was really successful, this is a movie
based on a novel written by Stephen King, however during the time of the
marketing for this movie, the only thing me and my friends talked about was
this commercial, the prank and how awesome was it, basically we went to watch
this movie in the theater because of this ad. It definitely affected my purchase
decision process, along with a great amount of people that went to watch this
movie, because of this great marketing campaign.
So, that is it for today.
I hope you guys enjoyed this post. Feel free to comment anything you want.
Thanks for reading my blog, and see you on the next post.
Take care,
Leo.
Reference:
https://www.youtube.com/watch?v=5ncQN_7I7hk&index=3&list=WL
https://www.youtube.com/watch?v=VlOxlSOr3_M
http://boxofficemojo.com/movies/?id=carrie2013.htm
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