Hi folks,
I am back with another
post. Well, this will be divided in two posts too, because it is a long topic,
and you guys know me, I do not like long post, because you will probably get
bored reading a Brazilian guy talk about marketing in the movie industry, so
two posts it is.
In these two posts I
want to talk about the ways a movie or a TV show can break what we call in the
movie industry: “The Forth Wall”. Which means, when a movie stop being only an entertainment and become part of your real life, when it become not only a
bunch of frames on a screen, but they become real things in your day.
The first example
happened in the TV Show Breaking Bad,
you guys know me; I am a huge fan of this TV Show. In Breaking Bad, Walter White, the main character had lung cancer, but he and his family did not have the money to pay for his
treatment. Therefore, his son decided to create a website talking about his
father and the situation that they were going through, and on this website he
asked for donations to help with his father treatment. Guess what?
 |
| Front Page of the website. |
Yes, the
production of the show made a real website, that look exactly the same as the
one on the TV Show (Link to the website:http://www.savewalterwhite.com/). This is such a great idea, it is a
really awesome way to make your public believe that those characters can
actually exist, especially in Breaking
Bad, which is a show that are praised by the reality and the development of
their characters, this was a nice touch to engage the audience, breaking the
fourth wall. A very important detail, the website have the
donation button, and people could actually donate, all the donation collected went
to the National Cancer Coalition, they managed to get over $125000 in
donations.
 |
| Walter White's son using the website during the show. |
My second, and last
example on this post, is this video made to promote a movie called Dead Man Down.
This is such a great
way to talk about the movie. This prank show the reaction of people about a
situation that happen in the movie, so they break the forth wall by putting
real people in a situation that happen in the movie, to see their behavior when
facing this problem. This is a really good way to market the movie, really
different than a regular trailer or a normal TV commercial. The video has now
more than 7 million views on YouTube, showing that people really like this kind
of promotion, I do not know if the movie was a success, but for sure people
will remember about this ad made to promote the movie. This is a really good
way to influence people in the purchase process, because eventually they will
remember this ad and be curious to go and actually watch the movie.
I hope you guys
enjoyed this post. Feel free to comment about any doubts or suggestions. Hope
to see you guys in the next post.
Take care,
Leo.
Reference:
https://www.youtube.com/watch?v=qo6Jzh7SHRA
http://www.ew.com/article/2013/08/23/breaking-bad-save-walter-white-national-cancer-coalition
http://tec-cia.com.br/wp-content/uploads/2012/09/Save-Walter-White-e1347331777600.png
https://ninabrowndesign.files.wordpress.com/2012/10/save-walter-white.jpg
http://www.savewalterwhite.com/
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