Hello people,
Is everything good? I
hope so! Last post I started to talk about the Super Bowl ILIX’s best
commercials, and on this post I will continue to do that, but those here are
the best commercials, in my opinion, or at least the ads that most stood out
for me. On this list it is included one of my favorites TV commercials of all
time, so continue reading this post to find out. Let’s go…
Microsoft: Braylon O’Neill
I want to start this
saying that Microsoft and especially its owner, Bill Gates, are well known as
trying to help everybody that they can, he founded the “Gates Foundation” with
his wife, a foundation that helps a lot of people around the world, especially
in terms of neglected diseases, such as malaria and tuberculosis, which is a
great gesture and an example for the really wealthy people in this world. I
said all of this, because this is a commercial to show that not only Bill Gates
does great things, his company, Microsoft, does it too, helping people with
physical disabilities to have almost a normal life. This is absolutely great in
terms of brand image, because this commercial can make people wanting to buy
more Microsoft products. These information means that this ad could affect the consumer
purchase decision process, more specifically during the Information Search, the
second step in this process. If that is the case, this means that not only more
people would consider buy more Microsoft products, but more people would keep
buying Microsoft products, this is called Brand Loyalty. In the end, this was a
great commercial by Microsoft, the voice over and the music, with the images of
Braylon O’Neill just added a lot of emotional punch to the commercial, clearly
targeting the Millennials, which shows that Microsoft wants to attract the new
generation and turn them in loyal consumers.
Mophie: “All-Powerless”
This is probably the
biggest production of all the commercials on this year’s Super Bowl. There are
a lot of special effects and a really funny ending. I am not going to enter in
a religious discussion here about the way they showed God in this commercial or
even if they should have shown God in the commercial. I am here to talk about
marketing. So, basically as far as my knowledge goes, Mophie is a brand that
has its products used by the new generations. Looking at this commercial, the
first thing you can notice is that there is no emotional punch, there is only a
great production and a funny ending that shows how necessary is their products.
This made me think that this commercial is target to the whole family that is
watching the Super Bowl together; I think that Mophie with this ad, wanted to
present their products to people that did not know that they existed, they are
trying to amplify their market, and what is better than the Super Bowl to do
that?
Esurance: “Say My Name”
Ok, this is maybe my
fan boy side talking, but I genuinely think that this is a great commercial.
Who watched Breaking Bad will love this, and even people that did not watch the
show, will enjoy it. This commercial try to sell the product by showing that
you do not need to accept things that are not kind of what you want. They do a
great job of using a really popular show, such as Breaking Bad, to make the
public to identify with the commercial and basically go through the same
process that I described in the Microsoft commercial, changing the Consumer
Purchase Decision Process. This commercial clearly target all the Breaking Bad
fans and all the people that may actually need the some type of insurance.
Clash of Clans: Revenge
This is just awesome…
well at least for me. Basically, Liam Neeson is being what he normally is in
his movies: a badass. This is a really fun ad, not only for a movie fan or a
Liam Neeson’s fan, like me, but for everyone that understands what is to play a
game in your cellphone. Basically, the product in this commercial is the game,
there is no price during the ad, but since is an app for a phone, it has to be
either free or really cheap. What I liked about this is the promotion strategy
of showing Liam Neeson so involved in the game that he is as mad about loosing
in this game as he is after someone kidnapped his daughter in the movie Taken. This is the commercial telling
you how great this game is and how involved you will be if you try it. This is
simply a brilliant marketing strategy, especially for the Millennials and the
generation Y that know the latest action movies that had Liam Neeson as the
main character.
Chevy: 4G LTE Wi-fi
Maybe it’s because I’m
foreign and this is only the second time I watched the Super Bowl here in the
United States (just so you know, the commercials are completely different in
Brazil, during the Super Bowl), but I have never had a reaction to a commercial
like a had to this one.
When the black screen
came, I got so nervous and I could not believe that was real, and thankfully it
was not. However, this is for me a work of a genius, they just showed everyone
how important is the fact that the Chevy Colorado has 4G LTE Wi-fi in it, well
at least for the fans of the NFL. Definitely it is not the most important thing
in a car, but this is an awesome way to present a little thing that can make
this truck different than the others, which can be a decisive point for some
people when deciding which car they should buy. This is a commercial focused on
the Generation Y, for people that like trucks and have the money to buy one,
because even that the ad did not show the price, it is easy to notice that this
is not a cheap car.
Well, these are my
favorite Super Bowl commercials for 2015. I hope you enjoyed my list, if you like
any other commercial of this year Super Bowl, which I did not put on my list,
please feel free to comment and let me know what are your favorite commercials
from the ILIX Super Bowl. See you later!
Take care,
Leo.
Reference:
http://www.gatesfoundation.org/What-We-Do
Mophie: https://www.youtube.com/watch?v=LuVsf_hE7gM
Esurance: https://www.youtube.com/watch?v=4ufrTjEY5dU
Clash of Clans: https://www.youtube.com/watch?v=GC2qk2X3fKA
Chevy: https://www.youtube.com/watch?v=v9G-UAXAUko
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